NCMEC Branding Guidelines
This manual establishes exact guidelines for proper use of the NCMEC logo. The visual integrity of the NCMEC logo must be strictly maintained. Adherence to these guidelines will result in clear, consistent identification with the brand.
NCMEC LOGO
:: Website Masthead Only
CyberTipline LOGO
COLOR
#00264d | CMYK: 100 50 0 70
PMS 295 C / 295 U
#404041 | CMYK: 0 0 0 90
PMS Process C / U, 90%
#AD1A1F | CMYK: 15 100 100 20
PMS 7623 C / 7623 U
#FDB913 | CMYK: 0 30 100 0
PMS 124 C / 7548 U
#58595B | CMYK: 0 0 0 80
PMS Process C / U, 80%
#939598 | CMYK: 0 0 0 50
PMS Process C / U, 50%
#C7C8CA | CMYK: 0 0 0 25
PMS Process C / U, 25%
#F1F2F2 | CMYK: 0 0 0 5
PMS Process C / U, 5%
#006D90 | CMYK: 100 40 25 15
PMS 3025 C / 308 U
#008DB6 | CMYK: 100 25 20 0
PMS 7705 C / 313U
#39C2D7 | CMYK: 60 0 15 0
PMS 311 C / 311 U
#92D6E3 | CMYK: 40 0 10 0
PMS 629 C / 304 U
Fonts
Heading: Figtree
Section: Figtree
Paragraph: Figtree
URL: NCMEC.org
Print font style sample
Web
H1 Figtree 45PX
H2 Figtree 36PX
H3 Figtree 26PX
H4 Figtree 24PX
H5 Figtree 20px
P1 Figtree 18px
P2 Figtree 13px
By the Numbers
Stats 72PX
Stats 36PX
Stats 20PX
TYPOGRAPHY
Every Child Deserves a Safe Childhood
Every child deserves
a safe childhood.
#NeverStop
1,053 children have been successfully recovered as a direct result of the AMBER Alert program as of Dec. 31, 2020.
ICONOGRAPHY
